This article was originally published on The Conversation.
A Japanese jeans maker has found a new way of capitalizing on zoo animals. Zoo Jeans is producing jeans “designed by dangerous animals.” Denim is wrapped around tires, which are then thrown to the lions who enjoy ripping and biting at the material. This produces that all-important designer, distressed look.
Rather than simply being a marketing gimmick, there is actually value in this from an animal welfare perspective. Involvin