Cheaters might not always win, but they do get a "cheater's high".

I don’t know about you, but I was definitely told as a small child that I shouldn’t cheat or lie because, among other reasons, it would make me feel bad. Well, according to this scientific study, that’s just one more childhood myth we can lay to rest alongside the Easter bunny and tooth fairy. In fact, even though study participants predicted they would feel guilty, engaging in unethical behavior actually made them feel good, an effect the authors call the “cheater’s high”. The experiment us

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