It's SHARK WEEK! What should you expect from this year's fin fest?

Tonight kicks off Shark Week, the longest-running television event in history. As readers of this blog know, many scientists (myself included) have become critical of Discovery’s beloved television event, criticizing their PR tactics, shark attack fearmongering, and overall lack of facts, science and conservation throughout the week.

Though the concerns have been brewing for the past decade or so, last year’s ‘documentary’ on C. megalodon shoved the Shark Week science—or lack thereof—into the

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