Shark Week loses nine million viewers, but Discovery says "everyone is absolutely thrilled"

Shark Week is over, and as the week has progressed, the flood of negative press about Discovery’s favorite time of the year has weakened to a trickle. Instead, news organizations are talking about how well Discovery did this year in spite of the backlash. Shark Week “set records” say the headlines, and it’s no shock: given the increased sponsorship and the two-hour uptick in programming, Shark Week 2014 should have beaten 2013 with its fins tied behind its back. But guess what? It actually didn’

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