Anyone who’s paged through a women’s magazine will recognize this strategy: to make a product seem better, surround it with a scientific glow. “Clinical trials show lashes grow up to 400% fuller!” “27% reduction of dark spots in 10 weeks!” “Ceramides!” Does this actually help convince people to hand over their cash? A study using promotions for fake drugs suggests that might be the case.
“Graphs equal truthiness,” says Aner Tal, a Â researcher at Cornell University’s Food and Brand Lab. “Tha