Facebook knows you better than your friends do.

As much as Facebook seems to annoy my peers, you’ve got to hand it to them–Facebook has collected a lot of data about a lot of us. And I’m pretty sure advertisers would like to believe that Facebook can use this information to understand us. But how well is that working out? How well does Facebook understand us and our personalities, compared to, say… our Facebook “friends”? Well, it turns out that all those “Likes” really do add up. Apparently, computer predictions based on participants’

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