The ABCs of Alphabet-Magnet Synesthesia

Is it cool or existentially disturbing to think that your personal brain quirks might come from the toys you played with as a toddler?

In a study published earlier this month, psychologists asked 6,588 American synesthetes what colors they associate with each letter of the alphabet. Then they compared these associations to a certain vintage set of Fisher-Price alphabet magnets. They found that at least 6% of their synesthetes had improbably close matches to the colors of the magnets.

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