This Laboratory Invents the Flavors in Nearly Everything You Eat

A national chain restaurant once approached McCormick & Company because it wasn’t getting the kind of fajitas sell-through it expected. When VP of applied research Marianne Gillette and her colleagues visited the restaurant, they observed the ritual of the fajita moment: An awe-struck silence would sweep across the dining room as a waiter carried a sizzling fajita skillet to some lucky table. They went back to the office and brainstormed. How can we make this moment even more dramatic? T

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