Social Priming: Time for A Definitive Test?

The scientific controversy over social priming – the (claimed) ability of incidental exposure to stimuli to ‘prime’ or evoke complex behaviors – has been rumbling for the past few years. Will it ever end?

In this post I’ll propose one way in which I think it could be resolved.

‘Social priming’ is a fascinating concept. A paradigmatic example of a social priming effect is the claim that solving word puzzles involving words such as ‘old’ and ‘elderly’ makes people walk slower, presumably

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