Casinos are exciting places. Glitzy facades, riotous color schemes, waitresses in skimpy outfits all combine to assault the senses. The action never stops and people often lose track of time — not to mention their money.
Scientists at the University of British-Columbia, in a new study, demonstrated there’s a method to the madness: They found that flashing lights and animated sounds encouraged rats to take risks in a simple gambling game. The sense-pleasing fanfare associated with striking