Why Sticker Price Matters for Self-Driving Cars

Many Americans expect self-driving cars to become more popular than regular cars in the next few decades. But much of that optimistic assumption depends on the sticker price of driverless vehicles and how much drivers would be willing to pay to replace their old rides with robot car chauffeurs. Under some circumstances, a recent study found that not even half of U.S. passenger cars would be self-driving cars within thirty years.

Many attempts to predict the popularity of driverless vehicl

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