In the world of venture capitalists, not everyone is Peter Thiel. The Silicon Valley investor reaped 1 billion dollars in 2012 when he cashed in his Facebook stocks, turning a 2,000 percent profit from his initial $500,000 investment. Stories like Thiel’s may be inspirational, but they are by far the outlier. The start-up world sees thousands of hopeful companies pass through each year. Only a fraction of those ever return a profit.
Picking a winner, the elusive “unicorn,” is as much a ma