Paying a higher price for something is typically associated with positive benefits. When you shell out more for a thing, you feel it’s faster, stronger, softer or cleaner. You know that premium you paid was worth it.
But when it comes to medication, the association between high price and added benefits is sort of flipped on its head: A medication perceived to be expensive was associated with more negative side effects. That, at least, is a key finding in a new study published Thursday in