In a Digital World, Why Do Hard Copies Remain Alluring?

Do you prefer a paperback or hardback to a download on your Kindle? Or maybe BluRays and CDs instead of MP4s? You’re not alone.

Digital products might help us combat clutter, and satisfy that need for instant gratification, but when push comes to shove, a lot of people still prefer something they can hold in their hands. And sales for physical goods like books and movies seem to support that notion. So if digital is so much easier to store and tote around, what gives?

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