Here’s a recipe for freaking out Twitter: Borrow a video of a realistic humanoid robot strolling up a driveway. Post it on Twitter. Wait for world famous mentalist Derren Brown to retweet it. Gather nearly 5 million video views. Enjoy the comment fallout as people question whether it’s real.
Brown’s retweet of a short robot video on Saturday helped spread the footage across Twitter, whose users described it as “scary,” “creepy,” “terrifying” and “my worst nightmare.” It helped that Brown wrote, “WE ARE ALL GOING TO DIE” in his tweet caption.
WE ARE ALL GOING TO DIE. RT @GustavoVela71: Robot pic.twitter.com/tfLYRUyA4k
— Derren Brown (@DerrenBrown) August 18, 2018
Fortunately for us, the robot isn’t real. It’s a CGI rendering of Adam, a character created to show off the capabilities of the Unity game development platform. Adam starred in a 2016 short film from Unity and later became a focus of a web series from District 9 director Neill Blomkamp and his Oats Studios.
Blomkamp didn’t have anything to do with the driveway video, though he chimed in on Brown’s Twitter thread, writing, “Props to the artist who implemented Adam into live action footage.”
The artist behind the video appears to be 3D artist Maxim Sullivan, who originally posted the video to Twitter on Aug. 12 with the message, “Glitchy test of Adam from the @oatsstudios Unity film, going for a walk.”
Glitchy test of Adam from the @oatsstudios Unity film, going for a walk. Not posted much for a while as been busy with client work. More soon though. #c4d #octane #otoy #mdcommunity #mograph #animation #ae #cameratrack #octanerender #robot #adam #vfx #unity @unitytechnologies pic.twitter.com/7hYwjkwsDD
— Maxim Sullivan (@M_X_M) August 12, 2018
Sullivan answered some questions in his own Twitter thread, saying the creation is indeed CGI. While Sullivan’s original tweeted video has almost 13,000 views, the version tweeted out of context by another Twitter user (and retweeted by Brown) has almost 5 million.
While Adam isn’t real, there are plenty of actual robots out there that can give you the willies. is a top candidate that should slot nicely into your robo-fear nightmares.